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    Lo-fi vs big budget

    What is the future of ad production?

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    Jaguar Land Rover

    Why the car marque won’t go dark during recession

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    Effectiveness

    What role will it play in the post-Covid recovery?

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    News Uncategorized

    Coca-Cola, McDonald’s, junk food ad ban: 5 things that mattered this week and why

    Marketing Week Reporters

    Before you head off for the weekend, catch up all this week’s biggest marketing news from Coca-Cola’s return to advertising to the government’s planned junk food ad ban.

    News Uncategorized

    NatWest reverses decision to scrap the CMO role as it hires Margaret Jobling

    Sarah Vizard

    Jobling will be responsible for moving the newly-renamed NatWest group forward as it looks to finally put the banking crash behind it and embark on a new strategy with purpose at its heart.

    News Uncategorized

    John Lewis and Waitrose to invest more behind brands

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    John Lewis Partnership is looking to update its core purpose and push beyond retail as it attempts to deal with the impact of coronavirus and the accelerated shift to online shopping.

    News Uncategorized

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    纳豆vip会员破解版百度云

    After pausing all advertising in April due to the coronavius crisis, Coca-Cola is back with a new campaign advocating for a better life post-pandemic and a package of marketing support for the hospitality sector.

    News Uncategorized

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    Marketing Week Reporters

    The shortlist for Marketing Week’s Masters awards is revealed, with Tena, Kraft Heinz and Aldi also racking up multiple nominations.

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    Junk food advertising
    News Uncategorized

    ‘This is a real reset moment’: Inside the launch of the new public health brand

    Sarah Vizard

    Public Health England is launching a new adult health brand – ‘Better Health’ – as it looks to use the coronavirus crisis to talk to the nation about health, but without “nannying or hectoring”.

    News Uncategorized

    Why one campaigning group is ‘building a movement’ against junk food ads

    Molly Fleming

    Backed by chef Jamie Oliver, Bite Back 2030 is on a 10-year mission to halve childhood obesity by encouraging marketers to use their influence to promote healthy lifestyles.

    News Uncategorized

    Government to introduce junk food ad ban

    Charlotte Rogers

    The government is banning junk food advertising on TV and online prior to the 9pm watershed as part of a £10m campaign aimed at tackling obesity in response to the Covid-19 pandemic.

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    ‘There was no silver bullet’: How Change4Life tackled childhood obesity

    Erin Lyons

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    Lockdown has been the mother of invention for those wanting to shift their marketing careers – or themselves.

    Opinion Uncategorized

    Customers’ benevolence won’t keep brands alive – we serve them, not the other way round

    Mark Ritson

    Brands can’t expect customers to behave generously, or even reasonably, to save them from the Covid crisis. They must accept their situation with humility and find new ways to offer value to their markets.

    Opinion Uncategorized

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    Tanya Joseph

    The media frenzy around Black Lives Matter might have subsided but the issue has not – racism is still prevalent and we must all use whatever influence we have to remove it from our workplaces and our society.

    Mark Ritson

    on marketing strategy

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    Helen Edwards

    on branding

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    Reports

    In-depth, actionable guides to the latest developments in marketing

    How the coronavirus crisis is impacting digital transformation

    Report

    Digital transformation and coronavirus

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    纳豆vip会员破解版百度云

    Effective remote working for marketers

    1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations are ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]

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    How marketers can adapt to the new marketing landscape

    Report

    The essential skills of the modern marketer

    1. Foreword When I ask senior marketers to tell me what marketing framework they are most familiar with, they often suggest the 4Ps (Product, Price, Place and Promotion). This model was first published in 1960 by American marketing professor Edmund Jerome McCarthy in his book Basic Marketing: A Managerial Approach. This was in an era of […]

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    Marketers might be in search of a clean slate post-Covid, but is zero-based budgeting the answer?

    Analysis Uncategorized

    What role can modelling play in recovery from Covid-19?

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    Modelling could help marketers steer a course to recovery post-lockdown and taking a long-term, iterative approach will help them stay on the front foot.

    纳豆 破解版 Uncategorized

    Will brands boycotting social media be less effective?

    Grace Kite

    The brand boycott is about more than media effectiveness, but it is a good opportunity for marketers to work if they should be in the ‘love it’ or ‘hate it’ camp on social media.

    This Much I Learned podcast series

    Analysis Uncategorized

    LinkedIn’s Darain Faraz on the power of inclusion

    Charlotte Rogers

    In the latest episode of Marketing Week’s new podcast series, director of brand marketing at LinkedIn, Darain Faraz, discusses the importance of celebrating BAME talent and why marketers must push for systemic change throughout the industry.

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    In the fifth episode of Marketing Week’s new podcast series, former Eurostar marketer and marketing coach and mentor Emma Harris discusses confidence, positive thinking and setting career outcomes.

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    Analysis 纳豆vip会员破解版百度云

    Direct Line’s Mark Evans on redundancy

    Sarah Vizard

    In the third episode of Marketing Week’s new podcast series, Direct Line’s marketing boss Mark Evans talks us through his experience of redundancy and offers some support and advice for those who may be going through it now.

    Marketing Leadership

    Analysis Uncategorized

    Ryanair’s marketing boss: We are not a brand people need to fall in love with

    Molly Fleming

    Ryanair’s director of marketing and digital talks recovery from coronavirus, the “rigour” of marketing and scrapping the CMO title.

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    Lessons from 2008: Marketers on surviving recession and carving out career success

    Charlotte Rogers

    Reflecting on what they learnt from the 2008 credit crunch, marketing leaders explain how careers can recover amid pandemic and recession.

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    Making brands memorable

    Portia Woollen
    Analysis Uncategorized

    Marketing and Machines: How AI helps brands make their media effective

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    We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.

    Analysis Uncategorized

    B2B brands must resist the lurch towards short-termism

    David van Schaick

    The pandemic appears to have sparked a shift to short-termism, despite the evidence for the effectiveness of a long-term strategy. B2B marketers need to focus on the right metrics to strike a balance as we look to the recovery.

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